If you design an appealing website you will be increasing the volume of your sales as you will be attracting more customers.
To come up with such a website, you need to take your time and come up with a design you want your website to have. It is good to remember that you are designing a website that will market you. It needs to have good graphics to make it look great.
You should also have the home to be simple and straight to the point. The words used to describe your products should be easy to understand.